Privacy will be a major theme when Apple unveils a new version of Siri at the Worldwide Developers Conference in June, according to Bloomberg’s Mark Gurman.

The Siri relaunch is widely seen as Apple’s big chance to reestablish its relevance in artificial intelligence. As part of that effort, company executives will argue that they’re taking a more privacy-friendly approach than most other AI companies, Gurman said.

Apple will reportedly launch the first stand-alone Siri app, powered by Google Gemini and offering users a chatbot experience reminiscent of ChatGPT.  But compared to those other chatbots, the app is supposed to have more limitations on how long user information can be used and stored.

For example, Gurman said Siri could include a feature similar to the Messages app, allowing users to automatically delete conversations after 30 days or one year — or to keep them indefinitely.

Gurman also suggested that Apple might be emphasizing privacy as a way to excuse Siri’s shortcomings compared to competing products — and that this emphasis might obscure the fact that Google is handling some of the security.